Marketing in the Metaverse: How Brands Are Adapting in 2025

The metaverse is no longer just a buzzword; it’s a reality where brands are learning to connect with digital-first audiences in entirely new ways.

In 2025, with over 600 million global metaverse users and $200B+ in forecasted revenue, marketers are being challenged to rethink experience, presence, and interactivity.

Why the Metaverse Matters for Marketers

• Gen Z spends nearly 4 hours/day in immersive digital spaces

• Brands like Nike, Gucci, and Coca-Cola have launched successful metaverse campaigns

• AR/VR ad spend is expected to surpass $75B by 2026

  (Source: McKinsey, Statista, Gartner)

This isn’t the next frontier; it’s the current playing field.

How Brands Are Adapting

1. Creating Virtual Experiences

   From concerts in Fortnite to digital storefronts in Decentraland, brands are building immersive brand worlds.

2. Selling Digital Products

   NFT wearables, virtual real estate, and exclusive avatar skins are redefining product categories.

3. Community Building Over Selling

   Brands are hosting interactive games, events, and virtual meetups to create loyal digital communities.

4. Blending Reality with Augmented Content

   Using AR filters, smart mirrors, and phygital campaigns, brands are connecting offline with online.

Challenges to Consider

• Data privacy and digital identity are top concerns

• UX in virtual spaces is still evolving

• ROI measurement isn’t straightforward yet

But for early adopters, the branding power is immense.

The metaverse isn’t a gimmick; it’s a marketing channel.

Those who build presence today will own attention tomorrow.