Running a Canadian SMB is no easy task. With growing competition and shifting consumer behaviors, digital marketing is essential

Running a small business is no small feat. In today’s digital world, online visibility can make or break a business.

Digital marketing success often comes down to one key question: Should you invest in PPC or SEO?

SEO used to be straightforward: rank on Google, get clicks, drive traffic. But today, nearly 65% of searches end without a click.

SEO is evolving faster than ever. AI-powered algorithms and voice search are reshaping how websites rank.

User engagement is the heartbeat of digital media – it drives interaction, builds relationships, and boosts brand loyalty.

Here’s a comprehensive guide on how fashion boutiques can use digital marketing to increase the number of shoppers coming through their door

As we look ahead to 2025, let's explore some of the emerging trends that are set to reshape the landscape of social media platforms.

In the bustling metropolis of Toronto, a vibrant and dynamic digital media ecosystem thrives, encompassing a myriad of innovative...

Working with a digital marketing agency offers numerous advantages that can lead to more efficient and effective marketing efforts.

Here’s a comprehensive guide on how bars can leverage digital marketing to raise awareness and ensure their seats are always filled.

In the vibrant and competitive Toronto nightlife industry, standing out and drawing a crowd is essential for success. Here's how you do it!

Here’s a comprehensive guide on how restaurant owners like you can leverage digital marketing to ensure your tables are always booked.

If you're gearing up to optimize your website for 2024, buckle up because we're diving into some of the most crucial SEO trends.

How SEO can recession-proof your business

Read about the pros and cons of AI-generated content straight from the Gel Studios content team

Facebook advertising presents a huge growth opportunity for businesses of all sizes across all industries; with a user base of over 2...

Is your website sluggish on mobile devices? This can hinder user experience, impacting conversion rates and SEO efforts.

Audio has a profound ability to engage listeners deeply, making it a potent medium for advertising. The Impact of Audio Advertising on...

PPC and SEO: each a powerhouse in its own right. Harnessing their combined might is where the magic happens.